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E-Commerce Consulting

We give online stores expert advice on selling more, shipping smoother, and choosing the best platform. It's like a store manager helping you arrange the shelves so more shoppers actually buy.

Starting at
$247
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Your Flint specialty retailer wants to sell online but Shopify consultants push $50,000 custom builds. You need honest advice on starting small and scaling profitably.

Our Solution

We analyze your product mix, order volume projections, and budget to recommend right-sized platforms. Your Sterling Heights store launches e-commerce with affordable solutions that grow as online revenue increases.

About Our E-Commerce Consulting Services

E-commerce businesses struggle with platform selection, payment processing, shipping logistics, and conversion optimization. AppWT consultants help Grand Rapids retailers and Livonia product companies build profitable online sales channels. We analyze product catalogs, pricing strategies, checkout flows, and abandoned cart issues. Our recommendations cover WooCommerce vs. Shopify decisions, payment gateway selection, inventory management, and marketing automation integration. Troy manufacturers expanding to direct-to-consumer sales receive blueprints that avoid costly platform migrations and payment processing failures.

What's Included

✓ Platform recommendation made against your actual catalogue
✓ Checkout analysed step by step against funnel data
✓ Abandonment separated into interface, payment and shipping causes
✓ Payment gateway compared on total cost, not headline rate
✓ Catalogue structure reviewed for how products are found
✓ Fulfilment and returns process assessed

Technical Details

Platform recommendations are made against the specific catalogue rather than in the abstract, because variant depth, attribute count, tax and shipping complexity, and integration requirements decide the answer more than brand preference. Catalogue structure is reviewed for how products are actually found: category depth, faceted attributes, and whether variants are modelled as options or as separate products. Checkout is analysed step by step against instrumented funnel data, and abandonment is separated into causes that can be fixed in the interface, causes that are payment related and causes that are shipping cost related, since the remedies differ entirely. Payment gateway selection accounts for supported methods, settlement timing, chargeback handling and total fee structure rather than headline rate alone. Fulfilment review covers inventory accuracy, shipping rate logic and returns handling. Any recommendation involving order handling is checked for once only fulfilment, because a webhook that can fire twice will eventually ship twice.
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Service Area

E-Commerce Consulting Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Advice against your actual catalogue. Recommendations from Livonia depend on variant depth and integration needs, not on platform preference.

Wayne County Corridor

Abandonment separated by cause. Funnels for Westland, Garden City, Plymouth, Canton and Dearborn stores split interface, payment and shipping reasons, since the remedies differ entirely.

Oakland County

Gateways compared on total cost. Farmington Hills, Novi, Southfield, Birmingham and Troy merchants see settlement timing and chargeback handling, not just headline rate.

Beyond Metro Detroit

Fulfilment and returns assessed too. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state stores get the parts of the operation that quietly cost the most.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our e-commerce consulting services.

We give online stores expert advice on selling more, shipping smoother, and choosing the best platform. It's like a store manager helping you arrange the shelves so more shoppers actually buy.

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Ready to Get Started?

Let's discuss how our E-Commerce Consulting services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.